Held In Our Hearts 
In my first tentative years as a creative, you realise that some design jobs are bigger than you and what you create. Some jobs are completely about the wider impact that they have and this was one of those jobs.

After working on the larger rebrand process with the team at Held In Our Hearts (formally know as Sands Lothian). I was asked to help activate the new branding across both print and digital platforms.

The visuals were to be energetic, engaging and eye catching to encourage the HIOH Team to participate in the monthly challenges. Armed with a new set of brand guidelines, it was an enthralling process to activate the brand in such a dynamic way, after it had been through a rigorous and empathic strategic journey. Whilst always been conscious and humbled by the understanding of the larger impact the work is having.

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